YourWebReviewed.com
 
 

Terms and Definitions

| A - B | C - D | E - F | G - H | I - J | K - L | M - N | O - P | Q - R | S - T | U - V | W - X | Y - Z |

Keyword
Almost interchangeable with Search Term, keywords are words or a group of words that a person may search for in a Search Engine. Keywords also refer to the terms you bid on through search engine marketing in trying to attract visitors to your Web site or Landing Page. Part of successful Search Engine Optimization is including keywords in your Web site copy and Meta Tags.

Keyword Stuffing
When the Web was young and search engines were starting to gain in popularity, some smart Web site owners realized that the search engine Algorithms really liked some Meta Tags. Really liked them. So they started stuffing a bunch of keywords, often with high search volumes and no relevancy to the site, into title, description, and keyword tags. Sites instantly rocketed to great SERPs. Soon thereafter the search engines changed their ranking formulae and the sites lost their positions or were outright Banned.

Keyword Tags
HTML tags which define the keywords used on Web pages. Meta keyword tags used to carry great weight with some older search engines until they caught up with the spammers using this practice and modified their algorithms. Today Google is officially on record for not giving these tags any weight.

Landing Page
The first page a person sees when coming to your Web site from an advertisement. This page can be any page on your Web site including your home page. Almost anytime you direct someone to your Web site from an advertisement, you should send them to a specialized landing page with tailored information to increase your landing page conversion rate. Radio advertisements are a notable exception as spelling out specific URL's can be time consuming and difficult to remember.

Link Building
The process of obtaining hyperlinks (links) from Web sites back to yours. Link building is a crucial part of Search Engine Optimization.

Link Popularity
How many Web sites link to yours, how popular those linking sites are, and how much their content relates to yours. Link popularity is an important part of Search Engine Optimization, which also values the sites that you link out to.

Local Business Listings
Each of the major search engines offer local business listings that appear next to maps at the top of the page on many locally targeted searches. Business may either submit new requests or claim existing local business listings if the search engines have already added the company to the results. Having a Web site is not required for having a local business listing.

Local Search
A huge and growing portion of the search engine marketing industry. Local search allows users to find businesses and Web sites within a specific (local) geographic range. This includes local search features on search engines and online yellow page sites. Optimizing for local search requires different practices than for traditional Search Engine Optimization.

Long Tail Keywords
Rather than targeting the most common keywords in your industry, you can focus on more niche terms that are usually longer phrases but are also easier and quicker to rank for in the search engines. Long tail keywords can amount for up to 60% or so of a site's search traffic.

 

YourWebReviewed.com is the first website established by DNS Technology Consultants, Inc. The main purpose of the site is to provide information to webmasters and website owners on how to maintain and optimize websites for not only Search Engine Optimization, but for conversion of potential clients to long term customers through the use of company or organization websites.

SEO Optimization

If you would need any assistance in development, hosting, social network, design, SEO Optimization, or just plain training, please feel free to contact us for a quote or a question using our contact us form.

General Website Marketing Website Planning Tips Website Owner Tips SEO Tips and SEO Optimization Webmaster Tips Recommended Services and Reviews

Website Management and SEO Optimization Tools

One of the values of using our website is the access to our FREE Website Management and SEO Optimization Tools that we have developed to help you with the optimization of your website. These are the same tools that our consultants use when working with you directly; however, we have decided to make them publically accessable.

 
 
 
 
Copyright © 2017, YourWebReviewed.com
DNS Technology Consultants, Inc.
all rights reserved