Almost interchangeable with Search Term, keywords are words or a group of words that a person may search for in a Search Engine. Keywords also refer to the terms you bid on through search engine marketing in trying to attract visitors to your Web site or Landing Page. Part of successful Search Engine Optimization is including keywords in your Web site copy and Meta Tags.
When the Web was young and search engines were starting to gain in popularity, some smart Web site owners realized that the search engine Algorithms really liked some Meta Tags. Really liked them. So they started stuffing a bunch of keywords, often with high search volumes and no relevancy to the site, into title, description, and keyword tags. Sites instantly rocketed to great SERPs. Soon thereafter the search engines changed their ranking formulae and the sites lost their positions or were outright Banned.
HTML tags which define the keywords used on Web pages. Meta keyword tags used to carry great weight with some older search engines until they caught up with the spammers using this practice and modified their algorithms. Today Google is officially on record for not giving these tags any weight.
The first page a person sees when coming to your Web site from an advertisement. This page can be any page on your Web site including your home page. Almost anytime you direct someone to your Web site from an advertisement, you should send them to a specialized landing page with tailored information to increase your landing page conversion rate. Radio advertisements are a notable exception as spelling out specific URL's can be time consuming and difficult to remember.
The process of obtaining hyperlinks (links) from Web sites back to yours. Link building is a crucial part of Search Engine Optimization.
How many Web sites link to yours, how popular those linking sites are, and how much their content relates to yours. Link popularity is an important part of Search Engine Optimization, which also values the sites that you link out to.
Local Business Listings
Each of the major search engines offer local business listings that appear next to maps at the top of the page on many locally targeted searches. Business may either submit new requests or claim existing local business listings if the search engines have already added the company to the results. Having a Web site is not required for having a local business listing.
A huge and growing portion of the search engine marketing industry. Local search allows users to find businesses and Web sites within a specific (local) geographic range. This includes local search features on search engines and online yellow page sites. Optimizing for local search requires different practices than for traditional Search Engine Optimization.
Long Tail Keywords
Rather than targeting the most common keywords in your industry, you can focus on more niche terms that are usually longer phrases but are also easier and quicker to rank for in the search engines. Long tail keywords can amount for up to 60% or so of a site's search traffic.