The ability to reach potential clients by their physical location. The major search engines now all offer the ability to geo-target searches in their Pay-Per-Click campaigns by viewing their ip addresses. Geo-targeting allows advertisers to specify which markets they do and don't want to reach.
Eye-tracking studies show an "F" shaped pattern that most people tend to look at most often when looking at Search Engine Results Pages. These patterns vary slightly among the different Search Engines, but show the importance of placement among Natural Listings and Pay-per-Click ads.
Google AdWords Certified Partner
Google AdWords offers the most extensive certification process of any of the paid search marketing providers. The Google AdWords Certified Partner program replaces the earlier Qualified Google Advertising Company / Individual program.
Graphical Search Inventory
Banners and other types of advertising units which can be synchronized to search keywords. Includes pop-ups browser toolbars and rich media.
Header (or Heading) Tags ()
HTML heading and subheading tags are critical components of search engine marketing, as often times both are graphical, thereby unreadable to search engine spiders. Optimally, page titles should also be included to clearly define the page's purpose and theme. All of the header tags should be used according to their relevance, with more prominent titles utilizing h1, subheaders using h2, and so on.
HyperText Markup Language, the programming language used in Web sites. Developers use other languages that can be read and understood by HTML to expand what they can do on the Web.
Often blue and underlined, hyperlinks, commonly called "links" for short, allow you to navigate to other pages on the Web with a simple click of your mouse.