YourWebReviewed.com
 
 

Terms and Definitions

| A - B | C - D | E - F | G - H | I - J | K - L | M - N | O - P | Q - R | S - T | U - V | W - X | Y - Z |

ccTLD
ccTLD's are "Country-code" TLD's showing what country a site is focused on or based in. Using Google and the United Kingdom as an example, Google UK is google.co.uk. Sometimes these ccTLD's are two sets of letters separated by a period (e.g. "co.uk" for the UK or "com.au" for Australia) and sometimes they are just one set of letters (e.g. ".fr" for France). Use of separate Web sites on unique ccTLD's is typically viewed as the best way for exporters to target other countries via search engine optimization. However, site owners can also target outside countries through other means such as through country-focused subdomains or even subdirectories.

Click through Rate (CTR)
# of clicks / # of impressions. Click through rate is a common internet marketing measurement tool for ad effectiveness. This rate tells you how many times people are actually clicking on your ad out of the number of times your ad is shown. Low click through rates can be caused by a number of factors, including copy, placement, and relevance.

Cloaking
Showing a search engine spider or bot one version of a Web page and a different version to the end user. Several search engines have explicit rules against unapproved cloaking. Those violating these guidelines may find their pages penalized or banned from a search engine's index. As for approved cloaking, this generally only happens with search engines that offer a paid inclusion program. Anyone offering cloaking services should be able to demonstrate explicit approval from a search engine for what it is they intend to do.

Content Management System
Content Management Systems (CMS) allow Web site owners to make text and picture changes to their Web sites without specialized programming knowledge of software like Adobe Dreamweaver or Microsoft FrontPage. Content Management Systems can be edited by anyone with basic word knowledge via an internet connection. No need for length or costly web development contracts or need to wait on someone outside your company to make changes. CMS examples include WordPress, Drupal, and Joomla.

Content Network
Each major search engine offers a form of content network within its paid search interface, typically referred to as content networks, although Google just renamed their content network the Google Display Network. Within Google AdWords, advertisers have two options for content network advertising: 1.Pick sites. With this option, you can choose the actual sites, or in some cases, sections and pages of sites, on which you want to display your ads. 2.Contextual advertising. Contextual advertising allows you to use keywords like you would in traditional paid search advertising and the search engines will display your ads next to articles, blog posts, and other Web pages that are related to those keywords. Both options are great for inexpensive brand awareness on massive scales in addition to more direct means such as lead generation. The days of buying remnant display ads not being worth it are behind us.

Content Tags
HTML tags which define the essence of the content contained within them and readable by search spiders. These include Header and Alt Tags.

Contextual Advertising
A feature offered by major search engine advertisers allowing your advertisement to be placed next to related news articles and on other Web pages. Contextual advertising seeks to match Web content from the display page with your advertised search term(s). Contextual advertising isn't perfect (what in life is?), but it's come a long way from its inception to the point where it can provide great value to advertisers when used correctly.

Conversion Rate
This statistic, or metric, tells you what percentage of people is converting (really!). The definition of "conversion" depends upon your goals and measurements. It could mean a sign up for free information, a completed survey, a purchase made, or other.

Cookie
Think of cookies like Batman's Bat Tracer. When you visit a Web site, Batman sticks a cookie on your browser to follow you around. Batman can then go back to his Bat Cave and watch where you're going and where you've been. A little Big Brother-ish to be sure, but cookies also provide direct benefits to surfers, including remembering passwords and bringing you offers in which you are genuinely interested (see Behavioral Targeting above).

Cost per Acquisition (CPA)
An online advertising cost structure where you pay per an agreed upon actionable event, such as a lead, registration, or sale.

Cost per Click (CPC)
A common way to pay for search engine and other types of online advertising, CPC means you pay a pre-determined amount each time someone clicks on your advertisement to visit your site. You usually set a top amount you are willing to pay per click for each search term, and the amount you pay will be equal or less to that amount, depending on the particular search engine and your competitors' bids. Also referred to as Pay Per Click (PPC) or Paid Search Marketing.

Cost per Impression (CPM)
A common internet marketing cost structure, especially for banner advertising. You agree to pay a set cost for every 1,000 Impressions your ad receives. Search engine marketing may involve CPM costs for Contextual Advertising. This internet advertising pay structure should really be called Cost per 1,000 Impressions

Crawler
Component of a search engine that gathers listings by automatically "crawling" the Web. A search engine's crawler (also known as a Spider or robot) follows links to Web Pages. It makes copies of those pages and stores them in a search engine's index.

CSS
CSS - short for Cascading Style Sheet - is a way to move style elements off individual Web pages and sites to allow for faster loading pages, smaller file sizes, and other benefits for visitors, search engines, and designers.

Customer Relationship Management (CRM)
Software solutions that help enterprise businesses manage customer relationships in an organized way. An example of a CRM would be a database containing detailed customer information that management and salespeople can reference in order to match customer needs with products, inform customers of service requirements, etc.

Day Parting
Day parting refers to serving ads at different times of the day and days of the week, or even changing bids or copy / creative at different times. For example, you may not want your ads to show from 11AM-2PM on Tuesdays. This can be done manually in most online platforms, or automatically in some such as Google AdWords. Automated day parting is not currently available directly through many social media advertising platforms such as facebook ads and LinkedIn direct ads.

Delisting
When pages or whole Web sites are removed from a search engine’s index. This may happen because, but not necessarily, they have been Banned

Description Tags
HTML tags which provide a brief description of your site that search engines can understand. Description tags should contain the main keywords of the page it is describing in a short summary – don’t go crazy here with Keyword Stuffing.

Directories
A type of search engine where listings are gathered through human efforts rather than Web crawling. In directories, Web sites are often reviewed, summarized to a brief description and placed in a relevant category

Directories
A type of search engine where listings are gathered through human efforts rather than Web crawling. In directories, Web sites are often reviewed, summarized to a brief description and placed in a relevant category

Domain Name
A Web site's main address, such as YourWebReviewed.com

Domain Name Monitoring
Watching Domains across various extensions. Some companies offer to do this for, say a .com site by checking the same domain name in .net, .org, .eu, etc.

Domain Name Monitoring
Watching Domains across various extensions. Some companies offer to do this for, say a .com site by checking the same domain name in .net, .org, .eu, etc.

Doorway Page
A Web page created to rank well in a search engine’s organic listings (non-paid) and delivers very little information to those viewing it. Instead, visitors will often only see a brief call to action (i.e., “Click Here to Enter”), or they may be automatically propelled past the doorway page. With cloaking, they may never see the doorway page at all. Several search engines have guidelines against doorway pages, though they are more commonly allowed through paid inclusion programs. Also referred to as bridge pages, gateway pages and jump pages and not to be confused with Landing Pages.

 

YourWebReviewed.com is the first website established by DNS Technology Consultants, Inc. The main purpose of the site is to provide information to webmasters and website owners on how to maintain and optimize websites for not only Search Engine Optimization, but for conversion of potential clients to long term customers through the use of company or organization websites.

SEO Optimization

If you would need any assistance in development, hosting, social network, design, SEO Optimization, or just plain training, please feel free to contact us for a quote or a question using our contact us form.

General Website Marketing Website Planning Tips Website Owner Tips SEO Tips and SEO Optimization Webmaster Tips Recommended Services and Reviews

Website Management and SEO Optimization Tools

One of the values of using our website is the access to our FREE Website Management and SEO Optimization Tools that we have developed to help you with the optimization of your website. These are the same tools that our consultants use when working with you directly; however, we have decided to make them publically accessable.

 
 
 
 
Copyright © 2017, YourWebReviewed.com
DNS Technology Consultants, Inc.
all rights reserved