With Facebook forcing everyone one including business fan pages to go to the new timeline, there are some advantages.
One of these advantages is that you customize several of the images on the timeline.
I am often looking this information up, so I thought it would be helpful to me (as well as others) to do a post with the dimensions of the images that are used on the new Facebook Timeline.
Now that you have successfully created a company Facebook page, how do you use it to keep your customers engaged? Well, I made a comment during a presentation a few weeks ago that I really think is appropriate for this post… “One thing you need to consider is Facebook should be used as a communication tool to help keep a relationship between your current clients and potential clients.” It should not be your business website, to me that does not portray that you are a professional business.
Yes, I agree.. .there are over 8 million people on Facebook… true… but this traffic should be considered to be short term and here is why… ready? listen closely…
PEOPLE DO NOT GO ONTO FACEBOOK TO BUY YOUR PRODUCTS OR SERVICES!
No, they go on Facebook to engage in a digital conversation with their friends and family.
So, as the smart business owner that you are, how can you tap into that to get your name in from of those 8 million people?
Here are some suggestions, some of which I have found on the Internet and others that I have successfully used myself:
No matter what you do with your page, it is a wonderful tool to get your name out there and in the minds of your clients. Just don’t give up, you will be happy you did it later.
I have debated this topic with many business owners in the past; however, according to the terms of use with Facebook, here is the proper way to get your business on Facebook.
When I first created my Facebook account, the only purpose I had to be on Facebook was for business reasons. Well, according to my way of thinking, but my probably was I had several different businesses. I did not want to have to create a separate account for each one of my businesses so I delved into the barrage of Facebook tips. The one I picked is the one I promote… have a personal account and create a business page. On some of my business pages, I also grant other accounts administrative rights so that they can post updates as the page as well. Works very well and they way it should work.
Should you have an account that is under your business name? No, and here is why:
There may be those who disagree with me, but this is the way I do it and what I recommend to others about how to do it.
If you have every got stumped on coming up with a color scheme for a website, try the Color Hunter website at http://www.colorhunter.com/.
With this website, you can upload an image, and the site will generate an odd number of colors (five) that can be used as the color palette for your web design and layout.
This is a great site too to give to clients to help them determine what they are looking for with the design. We sometimes save these swatches and e-mail them to the client as well.
This site has been added to our Utilities and resources page too. GREAT TOOL!
We will have more information on this at a later date (as to why you want to add this to your site if you have social networking links), but for now, we would like to just provide the page that will help you setup your Google +1 button.
The page is: http://www.google.com/webmasters/+1/button/index.html
Once you add this to your site, your visitors can then click on the Google +1 icon to share the information within Google + (and within the search results for your page).
Again, as mentioned before, we will have more information on this later.
This is one of the most comprehensive resources for planning a web page that we have ever seen. Just about every facet of planning website is covered from beginning to end. It is an invaluable resource for those looking to get a website started or for those that have been unhappy with their current site, looking to start fresh. We cannot recommend this article strongly enough.
This helpful article lays out 10 tips that every owner of every website should know to encourage others to link to their site. Topics include being at the forefront of new topics, using the power of social media, and starting off strong. By utilizing these 10 tips, the traffic to your site should increase drastically.
Knowing what search engines see when crawling your site and associated web pages is important to web designers and SEO analyzing. There are several tools out on the Internet that will help you review your coding and check the appropriate mark-up, but what does your page look like when all of this browser related information is removed? Stripping theses elements down to the bare minimum of text is what needs to be done in order to analyze key words and data that are important to writing your text so that it is optimized for organic search results.
The following tool is an excellent resource to help you with this task:
http://www.wmtips.com/tools/keyword-density-analyzer/
You are able to enter any URL and the tool will strip out all HTML/CSS/Javascript and provide you with the actual text that you can review to determine if a change to your data needs to be made.
With the report that this utility generates, you can then see the keyword phrases that are within the text, the percentage of the keyword density, and the Word Statistics that will tell you where the words or phrases appear within the tags.
“CSS or Cascading Style Sheets is still one of the most popular modes of designing a working website, yet, for many designers it can be at times a lengthy and tedious job. Thus, many web designers have [taken] to using CSS tools in order to quicken the process up as well as have more control over design elements…” This article by Marie Coles on September 4, 2010 outlines 7 Useful CSS tools. Read the article.